Lee Baker is an award-winning software creator that lives behind a keyboard in a darkened room. Illuminated only by the light from his monitor, he aspires to finding the light switch. With decades of experience in science, statistics and artificial intelligence, he has a passion for telling stories with data, yet despite explaining it a dozen times, his mother still doesn’t understand what he does for a living. Insisting that data analysis is much simpler than we think it is, he creates friendly, easy-to-understand video courses that teach the fundamentals of data analysis and statistics. As the CEO of Chi-Squared Innovations, one day he’d like to retire to do something simpler, like crocodile wrestling.