Everything you need to know to plan your next study

In one course!

Lee Baker - CEO Chi-Squared Innovations

Lee Baker

Do you know how everything in statistics fits together?

If you don't, you don't understand the "story" your data are trying to tell you...

Watch the Video to Learn More About Statistics...

... And How Everything Fits Together!

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For a Short Time Only

You Can Get This Course at a

Very Special Price

More Details At the Bottom of This Page!

Statistics - The Big Picture

Statistics - The Big Picture


HUGE savings !!!



Over 95% of people who analyse data have little or no training in statistics


As many as 5 in 6 published scientific studies are actually incorrect*

The truth is, the statistical Universe is HUGE, and unless you've done a degree in stats at Uni, you're unlikely to know how everything fits together...

...and you'll probably get it wrong!

*Ionnidis, JPA; PLoS Med. 2005 Aug; 2(8): e124


or is it?

Does this sound familiar?

I need to collect some data for my new study

OK, that shouldn't be too difficult...

  • How should I design my experiment?
  • What data should I collect?
  • How do I store it, and in what format?
  • Will I need to clean my data?
  • How do I prepare it for analysis?
  • Where do I analyse my data?
  • How do I describe my data?
  • What graphs should I use?
  • Which statistical tests do I need?
  • Should I do a multivariate analysis?
  • Should I analyse other variables?
  • How do I interpret the results?

I'm confused

I didn't know that planning my study would be so difficult!

Statistics - The Big Picture

Exclusive Video Course

Lee Baker - CEO Chi-Squared Innovations

Lee Baker

CEO Chi-Squared Innovations

Knowing how all the different parts of statistics fit together will give you the tools to plan your next study from beginning to end.

Learning these building blocks give you the confidence to know that your project will be a success and help you reach the outcomes you're looking for.

You'll discover that the Big Picture of statistics is easy to learn and is the basis for all your future data successes!

Special Offer!

Statistics - The Big Picture is a work in progress

That's why you can get it right now for an amazing price!

As we add more content , the price will increase.

By enrolling now, you get access to all the course materials...

Past, Present & Future - with nothing more to pay!!!

Statistics - The Big Picture

Statistics - The Big Picture


HUGE savings !!!

What Is 'Statistics - The Big Picture'?

Understanding how everything fits together allows you to make more educated decisions about your project and your data

Statistics - The Big Picture is where you learn how to plan your next study from beginning to end - in detail - even before you start

This course will teach you how everything in your project fits together so you don't get any unwanted surprises at the end...

Verified Course Testimonial

If you want to understand more about statistics, this is where you go!

Peter Lok

What You'll Learn

The 5% of data analysts that study statistics at University learn how everything fits together, and learn how to make data roll over so they can tickle its tummy.

The other 95% of researchers, engineers, marketers, etc., struggle to figure this out all on their own...

Not any more!

Here are all the things you'll learn that you can't get anywhere else (outside a University education):

The Big Picture

In Statistics - The Big Picture you'll learn about all the different parts of statistics, how they relate to each other and how they fit together

Data Has 'Flow'

Static data is useless data. Data must flow - it must be extracted, transformed, reshaped, analysed and graphed - and you will learn how to utilise this flow here!

Plan Your Study

When you can see the Big Picture and can visualise how data flows through your study, you can plan your study in detail - from beginning to end - before you get started!

The Story of Your Data

With all these elements in place, telling the story of your data becomes very simple - in fact, you will already know what the story is before you even start collecting data!

Statistics - The Big Picture

Statistics - The Big Picture

What's Included In The Course

Did you know that there are only 7 broad topics of statistics?

And they're all included in Statistics - The Big Picture!

7 Parts of Statistics


No Maths!

First, I'll teach you why probability theory isn't what you think it is, and why it underpins EVERYTHING about your study:

  • Probability Theory (critical!)
  • Random Variables
  • Probability Distributions
  • Independence
  • Expected Value & Variance
  • Central Limit Theorem


You'll learn how to build a memory palace to plan every step of your study - from beginning to end!

This really is a stunning chapter that you can't afford to miss!

Experimental Design

After that, you'll learn how to design experiments with confidence.

Highlights include:

  • Comparison
  • Randomisation
  • Replication
  • Blocking
  • Blinding
  • Multi-Factorials


You'll learn about sequential design, and how to stop your experiments early!

Data Collection

Then you'll learn how to collect data correctly - the backbone of your study!

  • Surveys & Sampling
  • Storage
  • Data Processing


You'll learn the difference between a cross-sectional study and a longitudinal study!

Data Cleaning

Then you'll learn how to clean your data to make it fit-for-purpose and analysis-ready.

Highlights include:

  • Data Validation
  • Quality Control
  • Data Conversion


You'll learn why ETL is the Holy Grail of data cleaning!

Data Analysis

After that, you'll learn how to understand your data. Highlights include:

  • Descriptive Statistics
  • Data Visualisation
  • Pairwise analysis


You'll learn to 'read' the story of your data - even before doing serious analyses!

Inferential Statistics

Then you'll learn about inferential statistics, and how they are used to change the world!

Highlights include:

  • Hypothesis testing
  • Regression Models
  • P-values & Statistical Significance


This is a HUGE chapter, with so much to learn we had to split it over 3 chapters!

Simply unmissable!

Specialised Topics

Finally, you'll learn about Specialised Topics in statistics.

Highlights include:

  • Multivariate Statistics
  • Survival Analysis
  • Machine Learning


This is the chapter that will really set you apart from your colleagues. Just knowing when you should use Artificial Neural Networks rather than Bayesian Belief Nets will really put your career on the fast track (did anyone say 'promotion'?).


Statistics - The Big Picture!

Ultra Hi-Def PDF!

In Statistics - The Big Picture we'll dive deep into all the nooks and crannies so that you know exactly where everything fits.

You will learn how to plan every step of your next study in detail even before you get started.


You will also get a certificate of completion from Chi-Squared Innovations showcasing your accomplishments!

Pin it on your office wall where your boss can see it...

...then click your heels together 3 times and say the words...

promotion ... promotion ... promotion!

Who is Statistics - The Big Picture for?

This course is for you if you want:

  • To know how everything in statistics fits together
  • A framework that helps you organise all your data processes
  • To learn how to plan your project from beginning to end
Lee Baker - CEO Chi-Squared Innovations

Lee Baker

CEO - Chi-Squared Innovations

After I created the mind map of The Big Picture, my statistical decision-making improved no end - and yours will too.

If you’re truly interested in making your next study bullet-proof, this course is absolutely unmissable!

I look forward to seeing you on the inside!

Lee Baker


doors are closed !

Sorry, You're Too Late

Access to this course is now by invitation only...

But you can still get on the waiting list!


Is this an “Introduction to...” course?


And no...

This is a full course on all the different parts of the statistics universe. There is nothing missing. It's all there. In this course you will learn how to relate all the different parts so you can understand how everything fits together.

On the other hand, this isn't a course to teach you how to do everything in statistics - that would be a mega-course. If you truly want to learn everything and be a great statistician, there is only one route - do a degree in statistics at university.

For the rest of us (me included), there is Statistics - The Big Picture!

Why is this course different to other Statistics courses?

Statistics - The Big Picture is different because it doesn't just focus on working through the different statistical tests you need to do to get your data analysed.

You need to know how your data flows through your project and what you can (and can't) do with them.
With Statistics - The Big Picture, you'll learn how to plan your whole project before you've even started, so you're not wasting time doing the wrong things.

How long is the course?

As this course is currently a work-in-progress, it's difficult to know for sure.

It will likely be about 7+ hours long - and it's currently about 75% complete!

How much time will this course save me?


Yes, really!

If you haven't had a formal education in stats (just like the other 95% of data analysts), you won't know the bigger picture of stats, and you won't be able to plan your study correctly.

You could figure it out on your own, but it'll take you years. Or you could take this course, and you'll learn everything you need in just a few short hours.

Do I need to be an expert in stats?

Absolutely not!

I would argue that all degree courses in stats should start with this course, so you get a really good overview of how everything in stats fit together.

I've even had 'real' statisticians with decades of experience tell me they wish they'd had this when they started their degree!

Is this course ONLY for beginners?


And no...

Statistics - The Big Picture is great for beginners because it lays out and explains how everything in statistics fits together.

It's also really useful for the more experienced too because it helps you to plan everything in your study in fine detail before you get started so you just know that everything will go to plan and you won't get a nasty shock at the end.

Is Statistics - The Big Picture difficult?

Not at all.

To be clear, this course won't formally teach you how to do stats.

This course gives you a roadmap of how to plan your next study by showing you all the parts of stats and they are related.

Is there a satisfaction guarantee?

Yes there is!

If, after purchasing the course you're having second thoughts and would like your money back, we offer a 30 day money-back guarantee.

See below for more details.

For how long can I access the course?

When you purchase this course, you will have lifetime access to it!

Can I get this course on [Udemy/Coursera/elsewhere]?

No, it doesn’t exist anywhere else.

I only do video courses that no-one else is doing, so you can be sure that you're getting something completely unique. Go ahead - do a Google search for "Statistics the Big Picture Video Course" and see what comes up.

Done it?

You should see that this course is the only one out there. It's the only one in the Whole Wide World!

Not only that, Statistics - The Big Picture is a course that has been requested by our Data Ninjas for a long time because nothing like this exists anywhere else.

That is exactly why I created it!

How do I pay for the course?

You can pay for the course using PayPal or Stripe with one single payment (no subscription).

Both of these providers allow you to pay by credit card.

100% Satisfaction Guarantee for 30-Days

We are proud to offer a 30 day no-quibble money back guarantee*.

We don't like being hassled when we want our money back, and we extend that same courtesy to you.

Course fees can be refunded in full any time during the first 30 days after payment*. After the 30 day period you will not be able to get a refund.

*Fair usage policy: If any member logs in several times or follows the majority of any premium course, we reserve the right to refuse refund.

Statistics The Big Picture

Copyright 2022, Chi-Squared Innovations TCs

Chi-Squared Innovations
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