Associations and Correlations [eBook] – Sample


A Holistic Strategy to Help You Discover the Story of Your Data

The #1 eBook for Associations and Correlations



Associations and correlations are ways of describing how a pair of variables change together as a result of their connection. In other words, if one of your variables changes, the other is likely to change too.

These types of analysis are some of the most used – and misunderstood – statistical techniques. Most results you’ll encounter are wrong, and for a very good reason. In this book we’re going to understand just why this is, avoid the most common pit-falls and learn how to make sure you get the correct results first time, every time.

Here, you’ll learn a holistic method of discovering the story of all the relationships in your data by guiding you through a variety of the most used association and correlation tests – and helping you to choose them correctly.

The holistic method is about selecting the most appropriate univariate and multivariate tests and using them together in a single strategic framework to give you confidence that the story you discover is likely to be the true story of your data.

Associations and Correlations is written in plain English with a focus on understanding the data, how to work with it, choose the right ways to analyse it, select the correct statistical tools and how to interpret the results in a way that is easy to understand.

It enables researchers of all backgrounds to understand and to evaluate critically the results of analyses that they are likely to encounter in their own research and in that of others.

Best of all, it makes no assumptions about your previous experience with statistics, is packed with visually intuitive examples and is perfect for beginners!


At the end of this course you will receive a certificate of completion. Post it to Facebook, your LinkedIn page or print it out and stick it on your wall. Just don’t throw darts at it, ok…

Learning Outcomes

  • How to avoid the most common pitfalls
  • How to make sure you get the correct results first time, every time
  • Learn the most used association and correlation tests
  • Learn how univariate and multivariate statistics ‘fit together’
  • Improve your statistical decision making skills
  • Learn the correct order of applying statistics to your data
  • Use Associations and Correlations to plan every detail of your study, from beginning to end
  • See the bigger picture of your research study – even before you’ve started


Course Content

Total learning: 2 lessons Time: 30 minutes


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Lee Baker is an award-winning software creator that lives behind a keyboard in a darkened room. Illuminated only by the light from his monitor, he aspires to finding the light switch. With decades of experience in science, statistics and artificial intelligence, he has a passion for telling stories with data, yet despite explaining it a dozen times, his mother still doesn’t understand what he does for a living. Insisting that data analysis is much simpler than we think it is, he creates friendly, easy-to-understand video courses that teach the fundamentals of data analysis and statistics. As the CEO of Chi-Squared Innovations, one day he’d like to retire to do something simpler, like crocodile wrestling.



  • Associations and Correlations eBook
  • Language: English
  • Certificate of Completion
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